Online Store Customer Journey Funnel Understanding Your Store Visitors Gain insights into your customers’ journey from when they land at your store to the final purchase. Our Customer Journey Funnel helps you understand visitor behavior, remove the bottleneck, optimize conversions, and effortlessly improve the shopping experience. Start free trial today Book an in person demo The Purpose Behind Online Web Analytics Understanding why customers drop off mid-purchase is crucial for optimizing conversions. Where exactly is the issue? What does the customer journey reveal? Here are the key problem areas that lead to drop-offs: Cart Abandonment Happens Due to Uncertainty Lack of product details, no urgency, or better deals elsewhere make customers hesitate and leave. Pricing & Shipping Barriers Cause Drop-Offs Unexpected fees, high shipping costs, or missing discounts break trust, while the lack of local pricing or preferred payment options makes checkout payment gateways inconvenient. Poor User Experience Drives Customers AwayToo many pop-ups, confusing navigation, and slow-loading pages create frustration, leading to drop-offs. Checkout & Trust Barriers Cause Drop-OffsForced account creation, lengthy forms, and limited payment options slow the buying process. In contrast, glitches and a lack of trust signals (secure payments, return policies) make customers hesitate. Lack of Information Causes Customer HesitationWhen customers hover over products but don’t proceed, it signals missing details and unclear descriptions. Tracking the customer journey helps store owners identify gaps, enhance product pages, and build trust, ultimately driving more conversions. From First Visit to Checkout: Every Step Tracked Understanding why customers drop off mid-purchase is crucial for optimizing conversions. Where exactly is the issue? What does the customer journey reveal? Here are the key problem areas that lead to drop-offs: 01 Total Sessions 02 Subscriber 03 Add to Cart Tracking 04 Checkout Process Tracking 05 Total Orders Placed Total Sessions A new session is automatically initiated, tracking their navigation and behavior. Subscriber Subscriber Tracking – Whether visitors opt through push notifications or newsletter popups, every event counts, giving you a complete picture of your audience. Seamless Visitor Identification – When visitors log in, their session updates from Unknown to Known, enabling personalized tracking, enhanced customer insights, and targeted engagement. Add to Cart Tracking A dedicated box displays users who have added items to their cart. Every time a visitor, whether known or unknown, adds an item to the cart, the activity is recorded, offering valuable insights into purchase intent. Checkout Process Tracking Checkout Tracking – Displays the number of customers who have added items to their cart and proceeded to checkout, providing insights into purchase intent and conversion trends, and also understanding if there is any bottleneck in conversion. Real-Time Order Progress Monitoring – Tracks visitor activity on the checkout page, including payment entry, to analyze drop-off rates and ensure seamless order tracking, and payment gateway-related problems. Total Orders Placed Displays the total number of completed orders. Once a visitor finalizes a purchase, the system updates their journey, offering key insights for analytics and retention strategies. 01 Total Sessions Total Sessions A new session is automatically initiated, tracking their navigation and behavior. 02 Subscriber Subscriber Subscriber Tracking – Whether visitors opt through push notifications or newsletter popups, every event counts, giving you a complete picture of your audience. Seamless Visitor Identification – When visitors log in, their session updates from Unknown to Known, enabling personalized tracking, enhanced customer insights, and targeted engagement. 03 Add to Cart Tracking Add to Cart Tracking A dedicated box displays users who have added items to their cart. Every time a visitor, whether known or unknown, adds an item to the cart, the activity is recorded, offering valuable insights into purchase intent. 04 Checkout Process Tracking Checkout Process Tracking Checkout Tracking – Displays the number of customers who have added items to their cart and proceeded to checkout, providing insights into purchase intent and conversion trends, and also understanding if there is any bottleneck in conversion. Real-Time Order Progress Monitoring – Tracks visitor activity on the checkout page, including payment entry, to analyze drop-off rates and ensure seamless order tracking, and payment gateway-related problems. 05 Total Orders Placed Total Orders Placed Displays the total number of completed orders. Once a visitor finalizes a purchase, the system updates their journey, offering key insights for analytics and retention strategies. Turn Analytics into Actionable Strategies Traffic Diversion Analytics – Identify weak spots in your store’s reach and optimize underperforming pages to attract more visitors. Minimize Cart Abandonment – Implement strategic recovery tactics to maximize conversions. Advertisement Campaign Optimization – Pinpoint where your marketing efforts are falling short and where ad campaigns should be focused accordingly. Increase User Engagement – Understand visitor behavior and Implement newsletter sign-ups to nurture potential customers and create engaging CTAs, pop-ups, and lead magnets. Solve Cart Abandonment – Identify why customers leave their carts and fix issues with pricing, trust signals, or checkout flow. Improve Offers & Upselling – Ensure discounts, deals, and upsell strategies are effectively displayed on the checkout page to increase sales. Drive Sales with Data Personalize Customer Experience or Customize Your Insights. Integrate Seamlessly These insights turn raw data into powerful strategies—helping store owners send the right message at the right time to convert visitors into buyers and keep them coming back. Spot & Fix Drop-Off Points Identify what’s stopping customers—unclear details, hidden costs, or a tricky checkout—and optimize the journey to keep them engaged. Bring Customers Back with Smart Reminders Use insights to send personalized emails and push notifications, reminding customers about their abandoned carts or suggesting products they showed interest in. Personalized Shopping Made Easy Segment customers by behavior and send tailored offers, recommendations, and discounts to drive purchases. Seamless Checkout, Zero Hassle Simplify steps, offer flexible payments, and trigger smart pop-ups to guide customers back to complete their purchase. Start Unlocking Powerful Customer Insights Today! Get a clear view of your customer journey, from first visit to final purchase. Track behaviors, reduce drop-offs, and optimize every step for higher conversions. Stop guessing—start making data-driven decisions that matter! Ready to transform your analytics into action? Get started now!
